Are you an entrepreneur, start-up founder, or small business owner looking to break into the mobile app market but don’t have a lot of money to spend on marketing? Don’t worry - there are plenty of ways to promote your app with zero budget! 

In this blog post, we, as a mobile app development company, will provide you with tips and resources for successfully achieving maximum exposure for your mobile app without breaking the bank. With our helpful advice, you can effectively reach potential customers and get your business noticed. So let’s get started on how to market your mobile app with no financial investment!

Mobile App Marketing Tactics That Don’t Require A Budget

Understanding the mobile app market, and its customers and how to optimize for better visibility are all effective advertising strategies that never require any monetary investment.

1. App Store Optimization

App Store Optimization (ASO) is a powerful tool for improving the visibility of your mobile app, even when you don't have a marketing budget. By utilizing ASO and creating tailored titles, descriptions, and keywords that align with user search criteria, you can increase your app’s visibility in Google Play and the App Store – as well as attain higher download volumes, heightened engagement rates, and conversions.

Here are some tips for app store optimization:

  • Keyword Research - Research is key to successful App Store Optimization. Take the time to research your chosen keywords for maximum impact. Doing so will ensure that you get the best results in terms of reach and visibility.
  • Proper Icon and Screenshots – High-quality screenshots and an attractive icon are essential for driving attention and increasing installs. To ensure the most effective App Store Optimization, use the best visuals possible.
  • Reviews & Ratings – Encouraging user reviews and ratings is a crucial part of App Store Optimization. Asking users to rate and review your app after some time helps improve app visibility and engagement. This simple task can reap many rewards, making it a “win-win” situation!

2. Social Media Groups

Groups on social media are a powerful tool for delivering your message. With the right strategy, you can expand your reach and engage with a larger audience quickly, effortlessly and cost-free. Moreover, group discussions provide invaluable insights into user preferences to help optimize your app and marketing campaigns. And lastly, groups offer more leads than individual posts would, ultimately helping drive more downloads of your mobile app.

3. YouTube/Video Marketing

YouTube is becoming a great resource for mobile app marketing. Exploiting the love of videos by creating promotional clips is an effective way to reach new audiences. You can create high-quality videos on your mobile device or hire professionals specializing in promotional material. Not only is this free, but it's also among the most efficient ways to market your app with no budget.

4. Offer A Promotional Price

Offering promotional prices on your mobile app is a great way to get noticed. Unveiling these perks during the launch or on special holidays such as Christmas, Thanksgiving, and Easter can help to encourage users to try your product. Not only that, but it gives them the incentive to make the switch from alternative solutions. Put this no-cost tactic into practice for maximum marketing ROI.

5. Better SEO and ASO Strategies

For the app to be discovered and successful, it should have the right visibility. Both SEO and ASO (App Store Optimization) strategies should be implemented to ensure that the target audience can easily find it. This is done by carefully selecting relevant keywords for website content, as well as any descriptions on the store. By doing so, your app will gain more attention and become more popular faster.

6. Word-of-Mouth

Word-of-mouth marketing is an essential part of success when it comes to mobile apps, as it can drive user acquisition and brand loyalty. Studies have shown that this form of marketing is 115% more influential than other methods, with 78% of users sticking with the app for over 6 months when downloading due to positive comments from others. For businesses who don't have a budget for promotion and marketing, word-of-mouth can be a powerful tool to encourage people to download their app.

7. Send Your App To Influencers (YouTube, Instagram, etc.) For Review

Sending your app to influencers for review is an effective mobile app marketing tactic that requires no budget. Taking advantage of their experience, they can generate powerful impressions in the eyes of users and bring you long-term results. Look for something unique your app can offer that will delight them and inspire them to share their experiences with their millions of followers. With a bit of innovation, you can give your app exposure without spending a dime.

8. Include Some Reviews

Asking for reviews from your app users should definitely be factored into your mobile app marketing tactics. Reviews have the power to make or break how customers perceive your product, so it's important that you take the time to request feedback and show that their opinion matters to you. Don't be too pushy while asking for a review, but make sure they know that their voice is being heard!

9. Check Out Mobile App Review Websites

Leveraging mobile app review sites is an effective way to promote your mobile app without spending a dime. Users can easily find dozens of mobile app review websites with just a few Google searches. While some of these sites may offer their services at a cost, most are free and deliver quality reviews. Maximizing these websites could give your app the boost it needs in terms of visibility and credibility.


If you have a mobile app and are looking for ways to market it with little to no budget, there are some options available to you. You can submit your app to review sites, participate in forums related to your industry, and offer promo codes to encourage downloads. You should also make sure that your app is optimized for search engine visibility and that it has positive reviews from users. With a bit of effort, you can successfully market your mobile app on a shoestring budget.